We were brought on board to kickstart this wonderful vision with a simple, bold and joyful brand. We started with the logo - designing it in such a way that it could be broken down and translated into the shapes and patterns that made the OOBU pop-up so eye-catching as you passed by its shopfront window. We also created the store stationery - tags, stickers and brand info cards. 

What a privilege it was to work on this concept alongside some incredibly talented creative minds!